ABOUT

I was commissioned by Naissance Technology, an IoT company in Saudi Arabia, to create a bespoke visual language for a smart city concept spanning five sectors: retail, housing, manufacturing, aviation and rail. The detailed isometric illustrations were designed to show the company’s technology in culturally sensitive, real-world settings while reflecting Naissance Technology’s ethos.

The Smart Train Station brings the rail experience to life, showing how connected IoT products could support passengers, train operators and station staff. The illustration highlights applications including smart kiosks and payments, digital signage, crowd and asset management, smart security, access management, and journey assistance and way-finding. A blue-scale visual system creates hierarchy and draws attention to each technology within the wider station environment.