ABOUT

I was commissioned by Naissance Technology, an IoT company in Saudi Arabia, to create a bespoke visual language for a smart city concept spanning five sectors: retail, housing, manufacturing, aviation and rail. The detailed isometric illustrations were designed to show the company’s technology in culturally sensitive, real-world settings while reflecting Naissance Technology’s ethos.

The Smart Saudi Villa brings home living to life, showing how connected IoT products could support homeowners and their families. The illustration highlights applications including smart lighting and power, automated curtains and blinds, energy-efficient heating, secure access, 360° surveillance and gesture-based controls. A blue-scale visual system creates hierarchy and draws attention to each technology within the wider home environment.