ABOUT

Royal and Sun Alliance (RSA) are one of the world's leading insurance groups providing services in over 100 countries. Despite such a wide reach, their customers didn't seem to be aware that they were so global.

It was time to change that. The solution was a 'soft-sell' online quiz designed to engage brokers by challenging them to prove their global knowledge and developed with a mobile-first approach so it could be played anywhere.

A scoring system was developed, with the pinnacle being a 'Global Guru'. Leaderboards and social sharing capabilities kept customers returning for the bragging rights. And, ultimately, getting RSA's global message out there by word of mouth.