ABOUT

Concept:

Design a powerful logo and tidy branding solution for this successful building firm, operating in London and Essex. Produce business cards, letterheads and on-site signage, as well as building a port folio website, including all content layout.

Execution:

In order to produce a strong and recognisable logo, I created a bespoke typeface in Adobe Illustrator, beginning with a number of initial sketches and concepts, settling on a stylised design for the text of the company name, supported a bold sans serif font for the tagline. In a vibrant orange, this text was set against a background texture of granite rock, creating a strong contrast.

The logo was then used to create business cards and letterheads, text laid out in a minimalist style, using the corporate colours of orange and soft grey. This styling was also used to create various signage for use on-site, such as 'For Sale' boards and Health & Safety signs.

When it came to creating Sure's website, I found a selection of pre-built WordPress themes, from which the client chose their favourite. I then went into the back-end customisation editor and adapted the theme to fit the styling I had previously created for the client's various assets. I set up all the website's pages, menus, etc., and filled them with the content with which I had been supplied. The content included numerous amateur photographs, which I manipulated and colour adjusted in order to bring them up to a professional standard.

Result:

Sure Building & Construction have undertaken a variety of medium and large projects since the completion of their website, from domestic construction to schools and corporate offices, including extensive refurbishment of listed buildings. The value of these projects ranges from several hundred thousand pounds to well over £2m budgets and the company is seeing a significant increase in turnover and profits, with new projects being added to their port folio on a regular basis.