ABOUT

BRIEF //

Stella Artois are one of the main sponsors of Wimbledon. In July 2017, Stella wanted to produce a number of activations centred around live screenings of the matches, outside of the tournament. There should be three main areas across the space; a main viewing area, picnic area and main bar. The idea of the activation is to create a home for Stella Artois, that will be always-on, for the two-week period of the tournament.

SOLUTION //

Having found a perfect London location with the client, we then had to create a space that was on brand with Stella Artois activation branding but stretching it nicely with their Wimbledon partnership. Bringing elements of nature (such as the obvious crossover of grass) we created different areas and points of interest for visitors, with the sole purpose of watching the tournament, outdoors, with friends in a unique and memorable environment. This was done by creating a ‘Henman Hill’ area and showcasing the product around non viewing areas.

ROLE //

Art Direction
Design