ABOUT
Fairtrade has an inspiring mission and a powerful story to tell. For over 20 years it has helped people around the world lift themselves out of poverty and enabled consumers to make fairer choices. But Fairtrade’s website wasn’t really reflecting this. Their online space could be working a lot harder – showcasing their achievements, engaging people in their story, inspiring involvement, and action.
“[We needed a] site that was not only visually engaging and strong on user experience, balanced between conveying what Fairtrade does and how consumers and supporters can make a difference through purchase and behaviour. Radley Yeldar understood the complexity of the brief and made it integral at every stage of development. Their professionalism, enthusiasm and down to earth approach was genuinely refreshing and made the project enjoyable to work on”.
Jagdeep Gill, Senior Digital Manager, Fairtrade Foundation
Back to Creating a website with a mission project
Javier Arres
Artist, Javier Arrés
Spain
NOHAU creative
Netherlands