About me

I'm a high-achieving and award-winning advertising professional with some 20 years' experience.
Campaigns awarded by the Institute of Practitioners in Advertising (IPA), Publicity Association Northern Ireland (PANI) and HEIST (HEIST celebrates and rewards excellence in further and higher education marketing).

Key skills include strategic development, client acquisition, campaign development, and managing and developing client relationships - within both public and private sectors - throughout the island of Ireland.

My expertise includes research and total product/ subject immersion to unlock the golden insights, the development of effective strategic solutions, knowing what will work, and what won't, writing proposals, right through to working on final pitch presentations.

And I love what I do.
Which means you get an energetic, passionate, deliverer of insightful detail working with you to deliver results.
My experience comprises some of the most challenging marketing subjects, including food safety, road safety, adult literacy, sexual violence and abuse, child maintenance, tourism, anti-social behaviour, crime, domestic violence and abuse, and racial abuse. And sausages!
I've worked with many government departments and public bodies, FMCG brands, emergency services, universities and charities.

And I know what it takes to connect with all types of audiences.
Which means I'm ready to hit the ground running to work with you...