ABOUT

The opening weekend of the 2019-2020 Barclays Premier League was soon approaching and
Volkswagen Commercial Vehicles were looking to earn equity in a territory that they’d never explored before.

Knowing that football fans love to be “in the know” and that Volkswagen vans were better
products than the market leader (Ford) the strategic task became to convey this in a light
hearted manner.

The ad was extended from a Sunday Times cover wrap to include an additional social media post with a 5k paid media budget.

The post reached over 2.8 million people on a budget of only £5k being VWCV #1 post for paid
reach in the year of 2019.