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The canned coffee market was growing globally and it was time for Costa to introduce their own range. It was populated with a number of different brands focusing on innovation ranging
from cold brew and nitrogen infusion to your standard black coffees.

As I conducted social listening research I found that the one thing that was apparent was that many consumers simply didn’t like the taste of canned coffee. Costa is the home of proper,
quality coffee. The task became to show consumers that Costa were bringing canned coffee with authentic coffee taste to the market.

The result was a campaign that saw Coke giving up their advertising space in Piccadilly Circus to a child company for the first time in 65 years.