Dalibass Design Studio Novi Sad

ABOUT

Social Impact Capital is a research-driven venture capital firm focused on identifying and investing in high-impact ideas at their earliest stages.

To help express the firm's philosophy, mission, and long-term vision, we developed a custom illustrated Toile de Jouy branding system - a narrative visual asset built specifically around the stories, values, and themes that define the organization.

Working closely with Founder & Managing Partner Sarah Cone, along with art directors Josif and Spasoje Perovic, we translated key concepts from Social Impact Capital's work into a series of interconnected illustrated scenes.

Historic visual references were carefully reinterpreted and combined with newly created compositions, resulting in a cohesive visual language unique to the company.

More than a decorative pattern, the artwork functions as proprietary brand equity: a recognizable storytelling device that can be applied across digital experiences, printed materials, presentations, environmental graphics and future brand touchpoints.

The result is a timeless visual system that communicates the organization's mission while providing a distinctive identity that cannot be replicated through conventional branding assets.

MADEIT CREDITS

  • Social Impact CapitalClient
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