ABOUT

The brief was to create an Anthem piece for SCUF, something that encapsulated the broad range of people who game and draw their attention to the brand by celebrating all the things big and small that make you a gamer.

The production of this was deep in the covid 19 pandemic, this meant that there were limitations placed on certain aspects of the creative. Namely that all of SCUFS influencers who were to be featured would have to film their own sections.
They were briefed in and given direction on this, and then edited into the larger piece.

For the main production there were many elements to capture from solo gaming, playing with friends to full on competitive play in an Arena setting!

Each of these required careful setup and direction with the Arena shoot being captured in one day with over 50 people on location, to create a dramatic and hyped up competition feel.