ABOUT

This was a brief set by Society Three. Bud & Bloom, an online store for both indoor and outdoor plants, wanted a rebrand before their first store opening. The deliverables were logos (primary and submark), social media assets and packaging.

The branding was created with the store’s opening in mind. The colours, patterns and typography used were designed to be attention-grabbing in order to entice new customers. The colour palette is fresh, fun and vibrant, with the colours being inspired by the many rich hues plants and flowers come in.

Social media assets were created to boost the company’s reach, with their existing online audience and any potential customers being easily informed about the store opening. Thank you cards were designed to build customer relationships, with the added benefit of having a convenient keepsake to make the brand memorable.

All aspects of the brand incorporate plants and flowers, from the flowing typeface and logo reminiscent of blooming flowers and sprouting buds to the myriad of colours used. The brand’s messaging is playful, inviting and fresh, and this branding reflects that.