Daisy Benn Managing Director

ABOUT

How do you encourage buyers of the world's largest vehicles to switch to electric? Machinery used in mining, construction and agriculture can switch to electric power with huge environmental benefits, but buyers need the reassurance that the electric batteries can cope with the extreme conditions and demands of these heavy industries. Working with Castrol ON and XING Mobility, WMH&I created a campaign showcasing their new technology that keeps electric batteries continuously cool under pressure.

Since creating the Castrol ON brand over a year ago WMH&I have been supporting the brand's ongoing campaigns to promote Castrol's leadership in the adoption of electric vehicles and with this campaign the focus was on expanding beyond passenger vehicles into industrial applications.

The campaign dramatises the "continuous cooling" message through a world where vehicles from mining, construction and agriculture are building the word COOL. Showing that even in heavy industries EV thermal fluids can be used to provide a more sustainable solution and can switch on an electric future.

MADEIT CREDITS

  • CastrolClient
Project featured: on 25th May 2023

Castrol On and Xing

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