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How does a camera brand reconnect with a generation in love with their phones?
People are taking more pictures than ever. Just not on stand-alone cameras. Most consumers would rather upgrade to a better smartphone than a purchase a separate camera now. So how does a camera brand create value from and show their value with a generation that never grew up with point-and-shoot?

INSIGHT: Millenials don't necessarily want better photos, they want social recognition from their peers.

Hotshot Hotspots processes the mountains of social data and uses computer vision to render 'frames' of high engagement in augmented reality. The Hotshot Hotspots app allows you to find these image hotspots in any city. Once their simply line up your phone to the frame to increase your chance of likes.