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Sony Xperia had found that their audience was stuck between not always wanting the largest of the ever-increasing phone sizes and not keeping up with the tech the larger phones offered.
Using Facebook canvas, we demonstrated that whichever size you chose, you weren’t compromising or downgrading. We gave all three models a field test and let the audience scrutinise the results themselves. Building from the TV’s Nature focused campaign, we sent one of our influencers out into the rugged Yorkshire Dales to see how the phones stacked up.