ABOUT

Brand Context:

For a Brazilian football fan accompanying his wife, girlfriend or fiancee for a shopping on a Saturday or Sunday afternoon – well, that's a real bore and struggle.
Missing the match of the day is something that they can hardly tolerate.
Premiere decided to help these dedicated fans to follow their true passion, and while being together with their beloved lady – they don't miss watching their beloved teams!

Summary of the work:

For a Brazilian football fan accompanying his wife, girlfriend or fiancee for a shopping on a Saturday or Sunday afternoon – well, that's a real bore and struggle. Especially if they'll miss the match of their favourite teams.
To provide a unique experience, we hacked the stores of the largest telephone operator in Brazil, and secretly installed on their mobile phones in display SporTV's Premiere app.
So instead of watching the boring screensaver messages of the mobile phones, they can watch the Brazilian Football Championship Games IN REAL TIME!

Impact:

+18% increase in sales (subscription growth for SporTV's Premiere app)
+210.000 peoples reached in social media
685% ROI