ABOUT

Underlay is a hidden and little-considered product that’s not ‘front of mind’ when purchasing a new carpet; dR’s challenge was to change this and eight years on and we’re still doing it! Through innovative creative techniques and clever copywriting, underlay purchasing has been revolutionised with Interfloor’s Tredaire and Duralay brands being the most recognised brands in consumer market and the most in-demand product within the industry. With a product that’s rarely seen we needed to bring visibility and demonstrate opportunity to the trade network. This was achieved through ‘The campaign for Real Underlay’ and its spokesman Mr Rubber.