ABOUT

Asda has more than 200 Photo Centres within their stores across the UK. However, awareness of the Photo Centre offer amongst Asda shoppers was limited to mainly photo prints, due to the lack of a clear proposition and effective in-store collateral. Our work covers responsive site design/build and NPD through to social marketing, store layout and POS and champions the uniqueness of an emotive category and set the course for omni-channel customer growth and engagement.