D&AD London


With the explosion in social networks, smartphones, and media, it has never been easier to shoot and publish photos than in 2021. Over 350 million photos are shared each day on the internet. However this democratisation is bringing a certain neglect and superficiality to the art. In order to restore photography’s noble stature, Leica, the legendary German camera maker, decided to pay homage to the photographers who witness the world in a campaign entitled The World Deserves Witnesses.

Date created: January 2021 2021-01-01T00:00:00+0000
Date published: 6 October 2021 2021-10-06T10:42:07+0100


D&AD Award - Graphite Pencil


  • LeicaClient
  • Andrea PacellaDirector Global Marketing and Communication
  • Benjamin MarchalExecutive Creative Director
  • Carl HarborgAssociate Creative Director
  • Chris SuspectPhotographer
  • Elise KublerArt Buyer
  • Emil GataullinPhotographer
  • Faustin ClaverieExecutive Creative Director
  • Gabriele MicalizziPhotographer
  • Isabelle JaubertArt Buyer
  • Jérôme AuzanneauGlobal Director Brand Partnerships and Accessori
  • Joel MeyerowitzPhotographer
  • Justin MottPhotographer
  • Mattheo PressmarCommercial Director
  • Philippe RachelAssociate Creative Director
  • Pierre BelhassenPhotographer
  • Renaud BertheManaging Director
  • Sarah G. AscoughPhotographer
  • Véronique de VigueriePhotographer
  • * TBWA\PARISAdvertising Agency
  • * D&AD
  • * Alexandre StachowiakProject Manager
  • * Dotan SaguyPhotographer
  • * Eolo PerfidoPhotographer
Project featured: on 26th October 2021

The World Deserves Witnesses


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