D8 Glasgow

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Winter & Company is making Coloursource, the vibrant paper range that’s rich in fresh spring colours, available globally. The launch gives designers, publishers and brands easier access to a reliable colour consistency across three grammages through one trusted partner. The launch combines international availability with local distribution, offering the service consistency of a global supplier with the responsiveness of regional support.

To support the launch, D8 created a campaign that celebrates the versatility and creative potential of Coloursource. Shot by photographer Susan Castillo, the campaign celebrates the quality of the materials; folded, curved and suspended meticulously with fishing wire to show the simple beauty of high-quality paper. No AI or CGI was used - simply a camera, specialised lighting, and a lot of patience.

“The launch of Coloursource has been a great success,” said Paul Davinson, Managing Director of Winter & Co. UK Ltd. “The support from our customers for premium dyed through paper, manufactured in the UK is a strong driver for this. As we enter the next phase we will sell Coloursource though a dedicated webshop, this new service will mean that we can get product to market even more efficiently.”

Coloursource is produced in the UK by James Cropper, a family company based in the Lake District UNESCO World Heritage Site. The range builds on a long collaboration between the two companies and brings a clear, customer-ready offer to market: 50 colours across three matched grammages — 135 gsm, 270 gsm and 350 gsm. This helps teams keep colour consistent across multiple touchpoints, without switching ranges as the weight requirements vary.

Coloursource supports a wide set of applications — from book covers and endpapers to premium and luxury packaging, shopping bags, stationery, hang tags and labels.
“Designers want colour that stays true, and paper that behaves predictably in production,” said Paul Barber, Managing Director at James Cropper. “Coloursource is made to deliver that reliability, with the look and feel people expect from a dyed-through, uncoated sheet.”

MADEIT CREDITS

  • Winter & CompanyClient

Who liked - D8 creates a campaign to support Winter & Company's worldwide expansion of Coloursource