Herron Sheffield

ABOUT

When A&S Metallurgical Resources Ltd wanted a complete rebrand, they approached me for help. The company was expanding into Europe and needed a new identity to reflect its ambitious plans. I created a brand story that drew on their values and strategic vision to reposition the company as a global player – A&S Metallurgical Resources became, Asmet.

I delivered a new corporate identity, a confident tone of voice, created bold imagery to inform a range of marketing collateral and a digital strategy that centred on supporting Asmet’s European vision by featuring its international logistics network and infrastructure.

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