ABOUT

During the pandemic season, Zero Culture and Kollektiv bar made a new brand and technology for a series of in-house takeaway soft drinks. Standing for sustainability, Zero Culture Beverages confronts plastic cup and bottle usage in Russia by taking glass bottles, printing blank labels, and adding artworks on a $200 thermal printer. New flavours can be produced with any label created in-house and on demand, turning the bottles into a canvas for local artists' self-expression.