D&AD London

ABOUT

In the midst of a global pandemic and three weeks after the murder of George Floyd, Yahoo partnered with the Grammy Award-nominated Tank and The Bangas to give the world a message of peace and solidarity by releasing What the World Needs Now (is Love, Sweet Love). The unbranded music video became a message of hope, love and unity. The band released it organically via its Instagram and YouTube, with posts calling fans to donate to Black Lives Matter.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • YahooClient
  • ElephantAdvertising Agency
  • Emmy MortonCreative Director
  • Greg Assemat TessandierPresident
  • Hank HanrahanCreative
  • Jeff CliftStrategy Director
  • Jim BosiljevacHead of Creative
  • Josh RabinowitzMusic Supervisor
  • Nolan FlahertyClient Manager
  • Pablo MarquesExecutive Creative Director
  • Paige SharkeyProject Manager
  • Peter LenzProducer
  • Shani AthureliyaGroup Account Director
  • Tank and the BangasMusical Arranger
  • D&AD
Add yourself to this project

Who liked - Yahoo! + Tank and the Bangas & Friends

Back to Yahoo! + Tank and the Bangas & Friends project