D&AD
London
ABOUT
Change the Ref’s (CTR) goal is to promote better gun safety laws in the U.S., using provocative advertising techniques. As the U.S. was facing a critical election year, the brand wanted to leverage public awareness to call out well-known offenders who oppose proper gun safety measures...
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Change The RefClient
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Erika PeitersenArt Director -
Jorge MercadoMedia Account Director -
Manuel OliverCo-Founder -
Raquel ChisholmCopywriter -
Virgilio FloresCreative Director -
D&AD -
Alvar SunolCo-President & Chief Creative Officer -
Daniel CorreaCreative Director
