D&AD London

ABOUT

The Golf GTI Arabic Font campaign aimed to deepen Volkswagen’s connection with its passionate GCC audience.
To bring it to life, we collaborated with an Arabic font designer, a precision driver, and Volkswagen engineers. Using drifts, skids, and controlled maneuvers, the GTI shaped each of the 28 Arabic letters.
The challenge was to merge local tradition with brand identity in an authentic way. The result: a campaign that resonated with GTI fans, fostering deep engagement and giving them a new way to express their passion in Arabic.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Volkswagen Middle EastClient
  • Amina Hussain KhanGraphic Designer
  • David SanchezAssociate Creative Director
  • Debalina ChowdhuryCopywriter
  • Hussein KaddahaHead of Language
  • James DonovanAccount Manager
  • James TanCreative Director
  • Khajag ApelianType Designer
  • Lana SoufehType Designer
  • Laura MahmoudMotion Designer
  • Mark Robin PingaMotion Designer
  • Paula ZambranoSenior Art Director
  • Ramzi IbrahimExecutive Creative Director
  • Ritabrata SahaSenior Copywriter
  • Tamara OsmanCopywriter
  • Tyler YeomGroup Account Director
  • Wael MorcosType Designer
  • Yasmin AcherirAccount Director
  • D&AD
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