D&AD London

ABOUT

Advocating nature and honesty, the light outdoor brand Wild Pear captivates urban youth with its signature vibrant "Wild Yellow". By utilizing eco-friendly functional fabrics, Wild Pear creates versatile pieces suited for both daily life and outdoor adventures, infusing urban routines with a breath of untamed energy.
As an emerging brand, Wild Pear aims to carve a lasting impression in consumers' minds. Our mission is to craft a visual system that aligns with its growth trajectory, establishing rapid and precise brand recognition.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Wild PearClient
  • Chen XingCreative Director
  • Shuyao BianGraphic Designer
  • Xiang LiCreative Director
  • D&AD

Wild Pear

Comments

Project tags
SHARE