D&AD
London
ABOUT
Advocating nature and honesty, the light outdoor brand Wild Pear captivates urban youth with its signature vibrant "Wild Yellow". By utilizing eco-friendly functional fabrics, Wild Pear creates versatile pieces suited for both daily life and outdoor adventures, infusing urban routines with a breath of untamed energy.
As an emerging brand, Wild Pear aims to carve a lasting impression in consumers' minds. Our mission is to craft a visual system that aligns with its growth trajectory, establishing rapid and precise brand recognition.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Wild PearClient
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Chen XingCreative Director -

Shuyao BianGraphic Designer -

Xiang LiCreative Director -

D&AD






