D&AD London

ABOUT

Aussies were travelling in record numbers, but only ⅓ were visiting the optometrist each year.
Specsavers, one of Australia’s largest optical retailers, disrupted people in their travel frenzy, with a humorous prank to drive optometrist visits, and have people get their eyes tested.
Landing at any destination, large signs welcome you to the city. Instead, we welcomed travellers to the wrong airport. Oops! Passengers landing in Sydney were welcomed to Melbourne, those in Melbourne welcomed to Sydney. Brisbane to Darwin, etc. We did this in OOH placements at every major airport in the country.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Specsavers Optical GroupClient
  • Anri McHughHead of Marketing
  • Ashley CirovskiSenior Consultant
  • Ashutosh MataiMedia Executive
  • Giorgia FicheraDesigner
  • Goran MajstrovovicHead of Brand
  • Imogen LawsonSenior Marketing Manager
  • Jane HobanTrading Director
  • Jasmine GaynorAgency Business Director
  • Mika ParowAgency Producer
  • Pat SofraHead of Art & Design
  • Paul ReardonGroup Chief Creative Officer
  • Ricci MeldrumManaging Director
  • Ronit RoyClient Director
  • Sam BaileyGroup Media Director
  • Sarah MasonGeneral Manager
  • Shaun BriggsBrand Marketing Director
  • Tia ZealleyBusiness Manager
  • Tom BadgeCreative Copywriter
  • Virginia PrachtHead of Planning
  • Xavier HoganClient Partner
  • D&AD
  • Alana WoodAgency Art Director
Add yourself to this project

Welcome to Melbourne

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