D&AD London

ABOUT

69% of imported olive oils fail USDA quality tests. They claim to be extra virgin, but the truth? Not so pure. Fictional stories and fancy bottles that are bad for the planet. Cue Italian hand gesture of disapproval.
Vigne is based on a true story. No gimmicks, just a tale of Italian extra virgin olive oil and those who dedicate their life to it. Named after the farm where it’s made, we put Gian Piero, Antonio, Daniela and Hannya, the people behind the oil, at the front of the brand. Working with a storybook illustrator, we brought these authentic characters to life with rustic Italian charm.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • VigneClient
  • Damien HartPhotographer
  • Dominic ParsonsCreative Director, Designer
  • Jack ParkerArt Director, Creative Director
  • Joe BakerIllustrator
  • Matthew Gilbert3D Visualiser
  • Nicky (Sayers) GreggCreative Director
  • Savannah FinestoneCopywriter
  • D&AD

Who pooled - Vigne Olive Oil