D&AD London

ABOUT

When a team of Air Force Special Warfare Airmen risked everything to save a civilian passenger plane that crashed on an Alaskan glacier during a blizzard, GSD&M knew their story deserved to be captured in a unique way. So the agency created a rich, interactive experience using WebGL to recount each step of the mission, including narration from the Airmen themselves. Users were able to follow along at their own pace by performing simple gestures and triggering informative anecdotes about the mission. Not only was the rescue a success, but, in the end, so was the sharing of their remarkable story.

AWARDS

D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil

MADEIT CREDITS

  • U.S. Air ForceClient
  • Calvin MillarEditor
  • Cheyenne GallionCreative Director
  • Dan FogelmanAccount Manager
  • Derek DollahiteDesign Director
  • GSD&MAdvertising Agency
  • Hannah DobbsArt Director
  • Jack EpsteenProduction Group Head
  • Jay RussellChief Creative Officer
  • Jeff MakiGroup Creative Director
  • Jennifer SiegelSocial Strategist
  • John WoodArt Director
  • Kathleen HermanDigital Producer
  • Lauren SandersProducer
  • Lisa ValenciaProject Supervisor
  • Lucas FiserProject Manager
  • Maddie PageAccount Supervisor
  • Maria RealSenior Producer
  • Marilyn RoseArt & Content Producer
  • Matt CervantesProducer
  • Media MonksProduction Company
  • Natalia PerezMedia Supervisor
  • Peter AthertonSenior Producer
  • Ryan MicklosDigital Producer
  • Ryan WorthingtonAccount Director
  • Travis WaidCreative Director
  • D&AD
  • Jenna CaputoMedia Planner

Who liked - U.S. Air Force Into The Storm