D&AD
London
ABOUT
Since credit cards were invented they’ve always used people’s legal names, which makes perfect sense – unless you’re trans or nonbinary. And if someone hasn’t changed their name (which is difficult in many states), this can be dangerous. Mastercard wanted to change this - but needed a bank to issue new cards. So the brand launched it themselves as a call to the entire industry to change.
AWARDS
D&AD Award - Black Pencil
D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil
MADEIT CREDITS
-

MastercardClient
-

Adrian BotanPresident Creative Europe, Global ECD -

Andre DeCastroSr. Art Director -

Anthony DeRojasDirector, Consumer Marketing, North America -

Bryan BuckleyDirector -

CaratMedia Agency -

Carlos WigleCreative Director -

Cheryl GuerinExecutive Vice President, Marketing & Communicat -

Christine LustigMedia Planning Director -

Cinzia CrocianiEVP, Executive Creative Director -

CRAFTProduction Company -

Dan CohnSVP , Group Strategy Director -

Dan GrossMusic Producer -

Daniel MizeSVP Group Account Director -

Danielle Johnsen-KarrVP, Social Strategy Director -

Eric JohnsonSenior Vice President, Executive Integrated Musi -

Evan BenedettoCreative Director -

Gregg WeissDirector, Social Media and Digital Marketing, No -

Hungry Man LAProduction Company -

Jason MacDonaldEditor -

Jeremy MillerChief Communications Officer -

Jim IssoksonSenior Vice President -

Joel RodriguezExecutive Creative Director -

JSM MusicMusic Production -

Judi NiermanSVP, Executive Producer -

Katie HenryProducer -

Kellen BurgerMarketing Director -

Kristen LevySocial Strategist -

Liz O'ConnorProducer -

Lucas CriglerAssociate Creative Director -

Mariano PintorAccount Supervisor -

Mat GuerraAccount Executive -

Mikayla LapierreArt Director -

Nathy AviramChief Production Officer -

Nick LarsonSenior Copywriter -

Nicolas GuzmanGlobal Business Director -

Nicole WitoverVice President of Account Management -

Nina KossoffSenior Strategist -

Oriol BombiEVP Global Strategy Director -

Pete JonesExecutive Creative Director -

Raja RajamannarChief Marketing Officer -

Rob ReillyGlobal Creative Chairman -

Rosalind MowittSenior Strategist -

Sarah ElyVice President, Communications, North America -

Sean BryanChief Creative Officer -

Seema ChibberSenior Vice President -

Shelley BowcherVP, Account Director -

Tom MuphyChief Creative Officer -

Veronica BertranManaging Director -

McCann New YorkAdvertising Agency -

Pierre LiptonGlobal Executive Creative Director -

KetchumPR Agency -

D&AD -

Hope NardiniAssociate Creative Director