D&AD London

ABOUT

The film opens with the Columbia logo replaced by CACTUS, featuring a Black woman holding the torch. It cuts to Travis cruising surrounded by security, then a marching band in perfect sync, locked into their mission. The perspective soars over Houston, capturing the city in dreamlike chaos. One by one, surreal moments unfold—Anok suspended from a helicopter, an intense car chase, a Black rodeo, Travis performing at the Gerald D. Hines Waterfall, flames and car brawls, a WWE ring. It closes with a small monkey, earphones on, which nods in quiet approval.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Cactus Jack RecordsClient
  • Alice WillsExecutive Producer
  • Amore HessHair & Make-Up Artist
  • Jake GabbayCinematographer/Director of Photography
  • Jake MosesDirector
  • John LoweColour Grader
  • Joseph TaylorEditor
  • Jules de ChateleuxExecutive Producer
  • Maky MargaridisExecutive Post Producer
  • Nick RoyalWardrobe Stylist
  • Peri RosenzweigWardrobe Stylist
  • Peter BlanfordProduction Designer
  • Raphaël AjuelosSound Designer & Mixer
  • D&AD

Who pooled - Travis Scott - 4X4