D&AD London

ABOUT

We designed the flagship store "TOJIRO KNIFE GALLERY TOKYO" for Tojiro Co., Ltd., a leading Japanese knife manufacturer. This project combines traditional Japanese design with industrial aesthetics, creating a seamless space for customers to experience Tojiro's craftsmanship. Knives are displayed as if floating at eye level, inviting direct interaction. The store includes a maintenance room and displays emphasizing the connection between whetstones and knives, reflecting Japan's culture of "cherishing possessions." Visitors gain insight into Tojiro’s artistry and Japanese knives.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • TojiroClient
  • Masaaki InouePhotographer
  • Yoshihito KatataCreative Director
  • D&AD

Who liked - Tojiro Knife Gallery Tokyo