D&AD
London
ABOUT
We designed the flagship store "TOJIRO KNIFE GALLERY TOKYO" for Tojiro Co., Ltd., a leading Japanese knife manufacturer. This project combines traditional Japanese design with industrial aesthetics, creating a seamless space for customers to experience Tojiro's craftsmanship. Knives are displayed as if floating at eye level, inviting direct interaction. The store includes a maintenance room and displays emphasizing the connection between whetstones and knives, reflecting Japan's culture of "cherishing possessions." Visitors gain insight into Tojiro’s artistry and Japanese knives.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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TojiroClient
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Masaaki InouePhotographer -

Yoshihito KatataCreative Director -

D&AD
Back to Tojiro Knife Gallery Tokyo project