D&AD London

ABOUT

For the third year in a raw, we’ve crafted an annual conceptual menu for The Old Man, marking the bar’s 6th anniversary. Inspired by the number six’s ominous connotations, we explored the fine line between genius and madness — drawing from the darker edges of Hemingway’s life and work. More than a menu, it is a literary and visual experiment where design becomes storytelling. Typed on an old typewriter, layered with hand-drawn elements, experimental scans, and analog photography, it embraces imperfection as expression. The result is a delirious fusion of language and image — a Diary of Madness

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Alice MourouClient
  • Nikita ShchukinPhotographer
  • D&AD

Who liked - The Old Man Menu No.6