D&AD London

ABOUT

When the pandemic shut down production right before a planned shoot, ESPNCW was forced to completely rethink State Farm’s role in the highly anticipated documentary ESPN series The Last Dance. With the narrative being driven by vintage sports reporting, ESPNCW used archival footage and facial mapping technology to seamlessly blend the documentary with branded content. The result was a disturbingly accurate prediction of the future from longtime ESPN Anchor Kenny Mayne – creating massive buzz that helped State Farm own one of the greatest sports moments of 2020.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • State FarmClient
  • Alex KaplanGroup Creative Director
  • Ali SchurzSenior Project Manager
  • Amy AdelbushDirector
  • Andy TruongWriter
  • Anthony NelsonVP Production
  • ARTCLASS ContentProduction Company
  • Barry KatzGroup Creative Director
  • Bridget DerraughAssistant Account Executive
  • Caileigh TauckusAccount Executive
  • Carlos ReyesDirector of Photography
  • Carrie Brzezinski-HsuVice President
  • Chris DuffyDirector Talent Management
  • Chris WeingartFlame
  • Colin RyanManager CW Strategy
  • Daniel JohnsonAssistant Account Executive
  • Darren DaiDesign Animation
  • Dupree BosticArt Director
  • Evin GerofskyAssociate Director
  • Geno ImbrialeManaging Director
  • James BogerEditor
  • Jamie OverkampCreative Director
  • Jay LegaspiSenior Context Strategist
  • Jay MarrotteSenior Creative Director
  • Jineen CarcamoSenior Data Analyst
  • Joel RodriguezGroup Context Director
  • John McBrideGroup Strategy Director
  • Julia FarberGroup Account Director
  • Kate AspellExecutive Producer
  • Kyle WrightSr. Director Production
  • Lisa StokesDirector Talent Relations
  • Louie CohenEditor
  • Lucas KellyCopywriter
  • Megan MundoStrategist
  • Meghan BarronAssociate Director
  • Nick AquilinoProducer
  • Nicole GartnerSr. Social Media Brand Content Specialist
  • Rod BashamFlame
  • Sam RosinSupervisor
  • Shani SyphrettStrategy Director
  • Shaun CollingsDirector Creative Director
  • Sparkle JonesHead of Production
  • Stephen RichAccount Executive
  • Steve StouteChief Executive Officer & Founder
  • Susanna SwartleyHead of Client Services
  • TJ DumserAudio Post
  • D&AD
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