D&AD London

ABOUT

Gender Creative Kids is a non-profit organisation that works to take the importance off of gender norms. When you stare at the words “FOCUS ON ME”, visual perception forces the gender norms (XX, pink and XY, blue) to fade away – an interactive reminder to see a little deeper.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • Gender Creative Kids CanadaClient
  • Aisling PencoCopywriter
  • Aryana HassanAccount Supervisor
  • Ben TarrPresident
  • David NakataEditor
  • Jack ChoiArt Director
  • Kevin StephenPrint Producer
  • Leo Burnett TorontoAdvertising Agency
  • Lisa GreenbergChief Creative Officer
  • Man Wai WongCreative Director of Design
  • Steve PersicoChief Creative Officer
  • D&AD
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