D&AD
London
ABOUT
410,000 Canadians stutter. But not all who stutter, stutter the same. On International Stuttering Awareness Day, the Canadian Stuttering Association (CSA) launched and 410,000 other unique URLs, each reflecting the way one of the 410,000 Canadians who stutter might pronounce To do this, we captured real speech patterns from members of the Canadian stuttering community and trained an AI model to generate 410,000 URLs that reflected their vocal variations. All the URLs led to a single home page offering resources and support for the Canadian stuttering community.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Canadian Stuttering AssociationClient
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Alexandra D’AgostinoExecutive Committee Member -

Allison BallantyneChief Executive Officer -

Eeva StierwaltChairperson -

Elyse Vander EndeAccount Executive -

Jessica DeSantisBusiness Lead -

Kim MonittoCopywriter -

Larissa LeeAgency Producer -

Laura BaldesarraAnimation Designer/Designer -

Michelle CollieAssociate Director -

Paula Carolan Di SalvoMedia Vice President -

Tory CrowderPR Manager -

Trong NguyenDesigner -

D&AD -

Krystle MullinCCO -

Michelle OrlandiAssociate Creative Director -

Jordan BloomArt Director/Designer



