D&AD
London
ABOUT
SHT (Second-Hand Tax) is a counter tax that effectively eliminates the unfair double tax on second-hand items. HST is 13% and SHT is -13%. Meaning, customers pay 0% tax on our As-is (second-hand) items. More than just a clever play on letters, SHT is a bold articulation of the sentiment all Canadians felt about this issue. It harmonized economic affordability with environmental sustainability. It offered a blueprint for how policies can evolve to support sustainable consumer choices. Most of all, it kickstarted the beginning of the end to the double tax on second-hand items, for good.
AWARDS
D&AD Award - Yellow Pencil/White pencil
MADEIT CREDITS
-
IKEAClient
-
Anthony ChelvanathanChief Creative Officer -
Ashley BramblesSenior Vice President -
Bianca FreedmanChief Executive Creative Officer -
Caelan McmichaelSenior Account Executive -
Cassandra ShuberAssociate Creative Director -
Daniela MarinoAssociate Creative Director -
Darvin BhagwatSenior Account Manager -
Genevieve CoteVice President/Consumer -
Jason RoutsisSenior Account Executive -
Jessica LeeVice President/Consumer -
Jonathan DekelSenior Editor -
Judy JohnGlobal Chief Creative Officer -
Laura KimChief Strategy Officer -
Lisa HuiePR & Communications Director -
Marisa CorazzolaBrand Communications Manager -
Nicholas BolesSenior Vice President -
Nora HickeyAccount Director -
Richard KeatingEditor -
Sara RezaeeSenior Vice President -
Shania SimonSenior Account Executive -
Shantelle PereiraSenior Account Manager -
Svetlana PopovaAssociate Creative Director -
Tamara SullimanExecutive Producer -
Tanya BevingtonHead of Communications -
Victoria JordanSenior Account Manager -
D&AD
