D&AD London

ABOUT

Shelflife is South Africa's premier streetwear and sneaker boutique, with outlets in Johannesburg and Cape Town. It has a very large online presence - with a robust virtual store and social media footprint. Shelflife had exclusivity in the South African market for the launch of the Stussy x Nike clothing collaboration. As this was a much-hyped launch of an extensive clothing range, as opposed to just a single piece of footwear, it was essential that the campaign create a stir and stand out.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • ShelflifeClient
  • Gerard van ZylArt Direction
  • Marc SidelskyWriter
  • MassifProduction Company
  • Michael NaidooOnline Visual Effects
  • Rory O'GradyCinematographer
  • Rozanne WhyteWardrobe Stylist
  • Ying-Poi De LacyExecutive Producer
  • * Marcelle MoutonEditor
  • * Craig SimonettiColourist
  • * Post ModernPost Production Company
  • * D&AD
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