D&AD
London
ABOUT
With the theme of “Now and Then”, the first Sanlian Humanistic Vernacular Season focuses on the connection between people and their surroundings, taking seasonality and locality as clues.
We start from geological concepts such as soil accumulation and river erosion, and use “time traces” as our creative concept. Through a series of actions such as stacking and tearing papers, we create a texture of imprints. We attempt to present the humanistic memories through these vernacular slices.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
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Sanlian City for HumanityClient
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Chen KaiMotion Designer -

Du XiaojunDesigner -

Liu ZhaoCreative Design Director/Agency Creative Directo -

Zeng DeqianDesigner -

Zhan HuodeAgency Creative Director -

D&AD







