D&AD London

ABOUT

The “PRIDE CODE” is an idea to create a gateway to the digital experience by adding a special design to the petition form. The petition form is a barcode that can be read by Spotify. By reading it, users can access audio content featuring LGBTQAI+ artists and influencers talking about same-sex marriage.It is truly a fitting idea for this category, which innovated by adding design to something that had no innovation: the petition.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • The Asahi ShimbunClient
  • Asahi HiramatsuMedia Planner
  • Fumihiro OkaMedia Account Director
  • Hikari MokutaAudio Director
  • Katsuya AraiSenior Art Director
  • Kento YoshidaFilm Producer
  • Kosuke YamashitaFilm Director
  • Nobuharu TakasakiEvent Producer
  • Nobuhiro AraiCreative Director
  • Nobuo MitaEditor
  • Satoshi OtsukaEvent Producer
  • Shinya NakajimaAudio Director
  • Takahiro HosodaChief Creative Officer
  • Takeshi IkomaCreative Producer
  • Takeshi IkuraMedia Account Director
  • Takuya BeppuEvent Producer
  • Takuya TsuganeRetoucher
  • Tomoyuki KawakamiDirector of Photography
  • Tsubasa YokoyamaAudio Director
  • D&AD
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Pride Code

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