D&AD
London
ABOUT
While brands often go to extreme lengths and spend billions to put their name in gaming, not many can claim to have been part of every video game since the beginning—except Mountain Dew.
When gaming becomes more intense, gamers verbalize their own sound effects and one of the most common sounds used is ‘DEW!’—Mountain Dew’s global nickname.
PLAY THE DEW: BATTLE is an action-packed radio ad that simulates a First-Person Shooter (FPS) game scenario where ALL sound effects (from the weapons and explosions to the heartbeats and footsteps) are replaced with voice recordings of the word ‘DEW.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
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PepsiCoClient
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Alina TomnikovVoice Talent -
Alyne YpilSenior Social Media Manager -
Andi OlbésCreative Director for Copy -
Angelica LorenzoGeneral Manager -
Catherine LaoSenior Account Manager -
Chesca AgoncilloAssociate Creative Director -
Chot GatmaitanHead of Traffic -
David GuerreroCreative Chairman -
David WrightHead of Integrated Production -
Denise GaloyoPost Executive Producer -
Dennis NierraCreative Director for Art -
Eboy JoseAssociate Creative Director -
Ernest PascualCreative Technology Director -
Ford CelinoVideo Editor -
Joan PlopinioArt Director -
Joshua EspinaseHead of Social -
Kamille PangantihonSocial Media Manager -
Karl NylanderArt Director -
Kyle Cruz-TanClient Services Director -
Maena SugimotoProduction Assistant -
Markku MäkeläSound Engineer -
Mathieu KranichProduction Manager -
Michael SimpaoAccount Director -
Nathaniel Sta TeresaMarketing Manager -
Nick WoodMusic Creative Director/Chief Executive Officer -
Nikki SungaCreative Director for Art -
Paul AysonAssociate Creative Director -
Peach NatividadChief Strategy Officer -
Ramon YusecoSenior Account Manager -
Roxann NgTraffic Manager -
Rudi RokMusic Creative Director/Voice Talent -
Stephan DomingoCreative Director for Copy -
Tuukka HaapaniemiVoice Talent -
Vonn PapaArt Director -
D&AD
