D&AD London

ABOUT

The Hoshi Awards is a literary award celebrating scientific creativity and is open to anyone. To encourage more people to enter this award without hesitation, Dentsu designed a series of posters celebrating the differences in curiosity. The design motif is snakes which swallow prey considerably bigger than their size – just like us picking what interests us from a world of many choices and using it as fuel to inspire our lives.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • NikkeiClient
  • Dentsu TokyoAdvertising Agency
  • Marina DanjoCopywriter
  • Natsumi SainoDesigner
  • Rurika SuzukiDesigner
  • Satomi OkuboIllustrator
  • Taki CorporationProduction Company
  • Yoshihiro YagiCreative Director
  • D&AD

Who pooled - Personal Fuel