ABOUT

Peddlers Gin Company was born on the secretive backstreets of Shanghai. In what was a challenging 2020 for the bartender community, it wanted to launch a new custom bottle by doing something unexpected and uplifting, driving word-of-mouth by building excitement. So OMSE created a limited-edition mahjong box, to be sent to top bartenders and influencers across China. A secret compartment was accessed by moving mahjong tiles, the final magnetised piece revealing the bottle. The packaging created a major stir on social media. Bars, retailers and consumers were soon hurriedly requesting stock.