ABOUT

Pangmei Shitang is a pop-culture remix of traditional Chinese desserts for a new generation. We transformed textures from mochi, grass jelly, and boba into inflated, “squidgy” Heiti typography paired with vibrant, nostalgic visuals. Influenced by Taiwanese street stalls, Kakigori, and gachapon machines, the identity celebrates the playful, gooey nature of classic sweets while evoking the energetic atmosphere of vintage night markets.