D&AD London

ABOUT

Wakkanai City in Hokkaido, the northernmost town in Japan, is a thriving fishing and dairy farming area.
It is rich in seafood and wheat.
This bakery is an additive-free bakery that uses fresh seafood and wheat from Wakkanai, which is unique to the northernmost point of Japan.
The idea was to protect people's health with additive-free bread.
hashi is a word that refers to the northernmost point, expressing the fact that this bakery is the northernmost bakery in Japan.
By using the northernmost part of a map of Japan as the mark, we expressed our brand identity.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Kita No Hashi BakeryClient
  • Ayumi TakahashiIllustrator
  • Chiyori SambongiGraphic Designer
  • Junya KamadaArt Director, Creative Director, Graphic Designe
  • Rico OkaniwaPhotographer
  • Toshiya KiyomatsuCopywriter
  • Tsubasa FujikuraPhotographer
  • D&AD

Who liked - Northernmost Bakery