ABOUT

In this campaign, Travis Scott embodies a legendary athlete, moving through all the Olympic disciplines in a world that fuses the ancient, medieval, and a dystopian future. The images depict him in action in monumental stadiums with ancient columns, reminiscent of the arenas where the Olympic Games were once held. These locations appear to have withstood the test of time, standing as relics of a humanity still striving for greatness. The aesthetic shifts between gladiator armour, cybernetic warrior outfits, and high-tech gear, evoking a reinvented sporting legacy.