D&AD London

ABOUT

The new entertainment content film designed to captivate ad-skeptical audiences, <Night Fishing>, is the first movie filmed entirely using 7 car cameras. This unique approach, where the car transitions from being the subject of the film to acting as the director of photography, caught the public’s attention even before the movie’s release and went viral among MZ generation consumers. Rather than promoting <Night Fishing> as standard branded content, it was officially screened in theaters with a $1 ticket price tailored to its 13-minute runtime.

AWARDS

D&AD Award - Yellow Pencil/White pencil

MADEIT CREDITS

  • Hyundai Motor CompanyClient
  • Bae-Sung KimAgency Producer
  • Baek JonghyunGenerators
  • Bo-Kyung KimAccount Director
  • Bongjo KangHead of Marketing
  • Boyoung JooSenior Manager
  • Brand NewjiqMusic Artist/Original Score Composer
  • Byoung-Gon MoonDirector
  • Cherin GooProduction Assistant
  • Chiyoung ParkVFX Artist
  • Cho DongwookTitle Sequence
  • Chohwi ParkVFX Artist
  • Choi ChoongyoulStunt Performer
  • Choi DongyunBTS Videographer
  • Choi KunkiStunt Performer
  • Choi SoojinData Manager
  • Chuljoon YoonElectrician
  • Chung JiyunCamera Team
  • Daniel BongardProducer
  • David FeilProduction Manager
  • Dawid CencoraSenior 3D Artist/VFX Supervisor
  • Donghoon JinProduction Sound Mixer
  • Dongwon MoonProduction Assistant
  • Dongwoo KangStills Photographer
  • Doyoung YounKey Costumer
  • Doyu YangCopywriter
  • Ehyun MoonSound Designer
  • Eike OetjenSenior Compositing Artist/Concept Artist
  • Eugene SongManager
  • Euihwan LeeSupervising Editor
  • Eun-Ha OhArt Director
  • Eunju ChoiArt Coordinator
  • Eunyoung LeeHair & Make-Up Artist
  • Gilgyu LeeGaffer
  • Gunwoo ParkStills Photographer
  • Gye-Eun ChangSenior Account Director
  • Hak-no Hayden YunExecutive Group Account Director
  • Haneul ParkHair & Make-Up Artist
  • Heeji KimVFX Artist
  • Heekook HurSound Design Executive Producer
  • Henning KnöpfelHead of Sound/Sound Designer
  • Hong JoomanStunt Performer
  • Hongmei Li2nd Assistant Director
  • Hoyong Jeon1st Assistant Director
  • Hye-Dong RohHye-Dong Roh
  • Hyejin YuSupervising Art Director
  • Hyeongbin YoonVFX Artist
  • Hyokyun HwangProp Master
  • Hyungrae ChoDirector of Photography
  • Hyunji ShinSound Designer
  • Hyunsuk ChoiElectrician
  • In-Ah LeeExecutive Producer
  • Jack PattersonSound Designer
  • Jaehong JungElectrician
  • Jaehyun KimMusic Artist/Original Score Composer
  • Janina DrindaJunior 3D Artist
  • Jay JamesExecutive Producer/Management Director
  • Jeong JinkeunStunt Performer
  • Jeongmin LeeOn-Set Editor
  • Jiyeon CheManager
  • Jiyoung KimVFX Artist
  • Jo SaeyaArt Coordinator
  • Jumi KimHead of Brand Marketing
  • Jung A KimChief Creative Officer
  • Junyup LeeProducer
  • Kang GyongsooStunt Performer
  • Kang MyungboStunt Crane Operator
  • Kang YoosunTitle Sequence
  • Kihyuk NahmDrone Operator
  • Kim JungmiAssistant Director
  • Kim MihyunCostume Designer
  • Kim MinsunCamera Team
  • Kim PansooCherry Picker Truck
  • Kim SeongjongAssistant Stunt Coordinator
  • Kim TaewooBTS Videographer
  • Kim YegunProduction Assistant
  • Ku YeonmiProduction Accounting
  • Kwon JangElectrician
  • Kyunghwa ChaeCostume Designer
  • Kyuyeon LeeCinematographer
  • Lee AyeonCostume Designer
  • Lee DonggyuExecutive Producer Assistant
  • Lee GilgyuGrip and Lighting Equipment
  • Lee HajoonAssistant Director
  • Lee HeebokTitle Sequence
  • Lee JunheeCamera Team
  • Lee MinaAssistant Director
  • Lee SihwaCamera Team
  • Lee SujinBoom Operator
  • Luis AlmauHead of Music/Composer
  • Min KangAccount Director
  • Minjung ChaStills Photographer
  • Minsoo ChaElectrician
  • Minsuk ChoiElectrician
  • Moonju JeongProducer
  • Nam JisooHead of Hair & Make-Up
  • Namseok NohLocal Stunt Coordinator
  • Narae JoStoryboard Artist
  • Nari MoonCreative Director
  • Park YongkiADR Mixer/ADR Recordist
  • Park YoungchangCamera Team
  • Pawel WlodarczykVFX Producer
  • Peer MünsterManaging Director
  • Philipp SchweigertData Lab
  • Sae-mi ShinHead of Marketing
  • Sarah Yuna ChoiAccount Executive
  • Sarang JeongArt Coordinator
  • Sejin Sam KimAccount Executive
  • Seokhyun Alex OhSenior Manager
  • Sergi TiginashviliVFX Supervisor
  • Serkan Cesur3D Artist/Animator
  • Seung-Ha RheeCopywriter
  • Seurun SungKey Costumer
  • Shin JaeungAgent Stunt Double
  • Shin KwangdaeLighting Cranes
  • Sik MoonUnit Production Manager
  • Sim CheolminStunt Performer
  • Siyoon KimDrone Operator
  • Sönke HeuerColourist
  • Soohee KimProduction Designer
  • Spencer DietzAssistant Producer
  • Sukjae HongWriter
  • Sukku SonActor
  • Sun HosamStunt Performer
  • Sungeun JoElectrician
  • Sungmo GooEditor
  • Sungwon JeeChief Marketing Officer
  • Sungwook BaekProduction Assistant
  • Sungyong NaElectrician
  • Suyoun ChoiCEO & Founder
  • Taewoo KimCinematographer
  • Tania SamkovaVFX Producer
  • Tom JoyceSound Designer
  • Wonwoo JungCinematographer
  • Wooill KimEditor
  • Yacoob EssackManagement Director
  • Yang CheongjiCamera Team
  • Yookyung HongVFX Artist
  • Yoon HyunjiTitle Sequence
  • Youjin LeeVFX Artist
  • Youna Ko Art Coordinator
  • Young-Hwi SeoExecutive Producer
  • Younkwon ShinProduction Assistant
  • Zooran ImProducer
  • D&AD

Night Fishing

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