D&AD
London
ABOUT
Mob Beauty is reinventing how cosmetics are being produced and packaged. Each part of the packaging and usability process has been deconstructed and reimagined to create an end-to-end sustainable system. Created by the former founders of MAC Cosmetics – Frank Toskan and Victor Casale – the line is a collection of customisable and refillable color palettes made of at least 50% post-consumer recycled PET content, with a goal of 100%. For secondary packaging, compact clamshells made of bamboo and 100% post-consumer recycled corrugated cartons all support MOB’s ethos of “makeup for a better world.”
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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MOB BeautyClient
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Alisha GallagherClient -

Brandy McKinlayProduction Director -

ConcreteDesign Agency -

Diti KatonaChief Creative Officer -

Frank ToskanClient -

Jessica BestSenior Account Manager -

René OstettoProduction Designer -

Sarah MaslechkoDesigner -

Thomas Van RyzewykCreative Director -

Victor CasaleClient -

Bruce AshleyLead Editor -

D&AD
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