D&AD London

ABOUT

Mob Beauty is reinventing how cosmetics are being produced and packaged. Each part of the packaging and usability process has been deconstructed and reimagined to create an end-to-end sustainable system. Created by the former founders of MAC Cosmetics – Frank Toskan and Victor Casale – the line is a collection of customisable and refillable color palettes made of at least 50% post-consumer recycled PET content, with a goal of 100%. For secondary packaging, compact clamshells made of bamboo and 100% post-consumer recycled corrugated cartons all support MOB’s ethos of “makeup for a better world.”

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • MOB BeautyClient
  • Alisha GallagherClient
  • Brandy McKinlayProduction Director
  • ConcreteDesign Agency
  • Diti KatonaChief Creative Officer
  • Frank ToskanClient
  • Jessica BestSenior Account Manager
  • René OstettoProduction Designer
  • Sarah MaslechkoDesigner
  • Thomas Van RyzewykCreative Director
  • Victor CasaleClient
  • Bruce AshleyLead Editor
  • D&AD

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