D&AD London

ABOUT

Discount supermarket Lidl set a clear ambition: to be the most talked about brand in Ireland, rooting themselves firmly in culture. When a Timothee Chalamet lookalike competition went viral, Lidl, who championed the lookalike long before it was a pop culture affair, hacked it to deliver their best lookalike yet: Irish Gladiator II star, Paul Mescal.
Unbranded posters for the event popped up around Dublin overnight alongside an anonymous TikTok account. To the delight of crowds of Dubliners, Lidl revealed themselves as the event masterminds, owning the moment in a way that no other brand could.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • LidlClient
  • Ananya VarmaCreative Strategist
  • Carina CayeAgency Creative Director
  • Colm HalpinArt Director
  • Conor BarronMarketing Manager
  • Cris SchmidtCase Study Editor
  • Emma SharkeyChief Strategy Officer
  • Fiona FaganMarketing Director
  • Georgia MurphyCreative Strategy Lead
  • James D. MooreAccount Director
  • Jen SpeirsChief Creative Officer
  • Jess MurphyCopywriter
  • Jessica BerminghamHead of Production
  • Jessica NewmanArt Director
  • Jimi McGrathChief Executive Officer
  • Jodie KnightContent Manager
  • Leah Anderson GriffinInteraction Designer
  • Lorna TuttyStrategy Director
  • Lucas OliveiraGraphic Designer
  • Niamh ArembandCopywriter
  • Sarah Jane LowesHead of Social
  • Siobhán CoakleyAwards Manager
  • Steven NagleAccount Manager
  • D&AD
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