D&AD
London
ABOUT
“Huffing and Puffing Upward” explores visual storytelling through illustration, graphic design, and poetic language. Using four spot colors, the illustrator builds a rich narrative world that conveys emotion and atmosphere. The story follows Erbai (Sunny) and her companions in nature, symbolizing exploration and connection. Flowing lines capture fleeting light and shadow, revealing life's rhythm and inspiring reflections on ecology.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Sunny WhiteClient
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Kailun YaoDesigner -

Zhenghong LiArt Director/Illustrator -

D&AD
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